라벨이 한류인 게시물 표시

[K-Food] K-Food, a brand entering the US market

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Franchise expansion into the U.S. is booming thanks to the popularity of K-food ’ *Source_JoongAng Ilbo Demand for Korean food increases due to the spread of the Korean Wave Many companies are operating in North America Also popular as an investment immigration business As Korean entertainment is gaining popularity in the U.S., so-called ‘K-food’ restaurant companies are entering the U.S. market. These companies have begun aggressive business expansion thanks to the popularity of K-food, and immigration through investments such as franchises is also increasing. ‘92 Chicken Gui’, which has become famous as a Korean-style chicken restaurant in the central and eastern regions, recently began recruiting franchise owners. The company said, “Korean chicken is now a culture enjoyed by people all over the world,” and conveyed the changing tastes of American locals. A company official said, “With the rise of Korean pop culture such as K-pop, Americans’ preference for Korean food has also grown,...

[K-drama] Dramas that come to mind every winter

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  That drama that comes to mind when I think of winter *Source: Big Issue Korea Brunch. Article from January issue No. 219. KBS <Winter Sonata>, 2002.01.14 ~ 2002.03.19. Kang Jun-sang (played by Bae Yong-jun) and Jeong Yu-jin (played by Choi Ji-woo) were each other's first loves when they were attending high school in Chuncheon. However, Jun-sang dies in an unexpected accident. Ten years later, Eugene, who runs an interior design company, is a radio producer and is engaged to Kim Sang-hyuk (Park Yong-ha), Jun-sang's former rival. However, when Lee Min-hyung, who has the same appearance as Jun-sang, suddenly appears, Eugene falls into confusion. A drama about what happens when a man who resembles her dead first love appears to a woman about to get married... <Winter Sonata>: Creating the Korean Wave in Japan It was <Winter Sonata> in 2003 that brought about an explosive response to Korean dramas in the Japanese market and led to a large-scale expansion of cultu...

What comes to mind when you hear ‘Korea’ (south korea images)

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  As a result of the 2019 Korea Image Survey, 76.7% of foreigners positively evaluated the image of Korea. 대한민국 ’ 하면 떠오르는 것 (south korea images) The areas in which foreigners can come into contact with Korea the most are popular culture such as Korean popular music (K-pop), movies, and dramas. Perhaps this is why foreigners thought of 'Korean popular music (K-pop) and singers' (12.5%) as the representative image of Korea, followed by 'Korean food and food' (8.5%) and 'culture and cultural heritage' (6.5%). ), and Hallyu has become a key word representing Korea. Most countries chose “peaceful resolution of inter-Korean issues” as a task to improve the image of the Republic of Korea (33.8%).