[K-Food] K-Food, a brand entering the US market
Franchise expansion into the U.S. is booming thanks to the popularity of K-food ’ *Source_JoongAng Ilbo Demand for Korean food increases due to the spread of the Korean Wave Many companies are operating in North America Also popular as an investment immigration business As Korean entertainment is gaining popularity in the U.S., so-called ‘K-food’ restaurant companies are entering the U.S. market. These companies have begun aggressive business expansion thanks to the popularity of K-food, and immigration through investments such as franchises is also increasing. ‘92 Chicken Gui’, which has become famous as a Korean-style chicken restaurant in the central and eastern regions, recently began recruiting franchise owners. The company said, “Korean chicken is now a culture enjoyed by people all over the world,” and conveyed the changing tastes of American locals. A company official said, “With the rise of Korean pop culture such as K-pop, Americans’ preference for Korean food has also grown,...