[Distribution Trend]German supermarket ‘Aldi’ growth
*Logo at a German discount store ‘Aldi’ store in Illinois, USA./AFP Yonhap News The secret behind the German supermarket ‘Aldi’ that is shaking up the American distribution industry *Source_Chosun Economy>WEEKLY BIZ Aldi is the fastest-growing retail chain in the United States over the past four years. Last year, sales in the U.S. amounted to $18.2 billion (about 24 trillion won). In terms of the number of stores, it has 2,400, making it the third largest distribution company in the United States, following Walmart (4,600) and Kroger (2,800). Last month, Aldi acquired two additional market chains that operate 400 stores in the southern United States. The U.S. is racing through the ‘retail industry disaster era’ in which department stores and large supermarkets are closing. ◇Focus only on price Aldi's mission is to provide low prices. Many people say that although Aldi is noticeably cheaper, the quality is not significantly lower. Aldi uses a ‘no-frill’ strategy that focuses on...