[Distribution Trend] 2024 Global Distribution Outlook, Global Retail Industry Response Strategy
*Data_Kearney Domestic On-Offline Sales Growth Rate Trend 2024 Retail Report - ① Global Distribution Outlook *Source_Retail Talk Key themes that will drive the global distribution market in 2024. Global distribution market enters a phase of slowing growth Retail media secures profits by expanding PB Invest in retail tech to improve convenience and efficiency Four Strategies for Profit-Based Growth in 2024 1. Profit and cost innovation “Increased profits by strengthening retail media and PB” The first strategy is ‘Revenue & Cost Innovation’. Rather than engaging in activities to increase sales or temporarily reduce costs through short-term initiatives, efforts are being made to create a structure where continuous growth and profits can be expected. The second initiative to secure sales and profits is to strengthen PB (Private Brand). Looking at trends in the United States, we can see that in the past, NB (National Brand) and PB growth trends were similar, but PB has expanded s...