[Success Trend] Trader Joe’s ‘Frozen Gimbap’ from Gumi sells out in the US market
Trader Joe's is an American grocery store based in California, USA. It was named after its founder, Joe Coolum. It started in Los Angeles in 1958 as Pronto Market, a convenience store concept. At first, it was very similar to 7-Eleven, but in 1967, it opened its first store called Trader Joe's, selling differentiated products such as fresh meat, cheese, and juice, gaining popularity among local residents. In 1993, stores began expanding into the Pacific Northwest, and in 1996, the first stores opened in eastern Brooklyn and Cambridge. Trader Joe's has developed a fan base by selling unique and unique products that are significantly different from existing supermarkets, and has become one of the most loved markets in the western United States. The success of exporting Gumi frozen gimbap to the US was a huge success here!!! 250 tons sold out in an instant... The secret behind Gumi’s ‘frozen kimbap’ becoming a huge hit in the U.S. *Source_JoongAng Ilbo Frozen gimbap made by a ...