[2023 Korea is hot! Popular Trend] K-Dessert Korean Traditional Snack Yakgwa

 

Yakgwa, a traditional Korean snack, is emerging as a popular dessert. Restaurants specializing in Yakgwa are opening, and new desserts combining Yakgwa are being developed, making it even more popular. Additionally, as the Corona period passes and foreigners visit Korea more, it is becoming popular as a gift. Yakgwa is a confectionery made by stamping dough mixed with flour, sesame oil, honey, and alcohol on a plate, engraving a pattern on it, and then frying it in oil. It is said that in the past, oil and honey were rare and treated as medicine, so the word ‘medicine’ was added to them. These days, these yakgwa are rapidly emerging in the dessert field through word of mouth on social media, and various yakwa-related items are being introduced in differentiated styles with new shapes and features both online and offline, including in traditional markets. While developing creative fusion Yakgwa menus that combine Yakgwa with cookies, pudding, ice cream, shaved ice, etc., traditional desserts are emerging as an interesting cultural element by sharing Yakgwa store information, various ways to eat Yakgwa, recipes, etc. on social media. . As the popularity of pharmaceuticals increases, the distribution industry is also launching related products.

In order to get Yakgwa from a famous restaurant, it is so popular that new terms such as 'Yakgwa Open Run', where you run to buy Yakgwa as soon as the store opens, and 'Yakkating (Yakgwa Ticketing)', which means you have to go through a fierce ticket search like getting tickets to an idol concert, are so popular. . The starting point of this hot medicine and craze, medicine and open run, is said to be ‘Jiangang Hangwa’. The line that formed before the cafe opened disappeared within an hour and a half, along with a notice that it was sold out. In 2021, Jang-Jin Hangwa commercialized the packaging of Paji Yakgwa (Yakgwa that has no choice but to be discarded because it is broken during the process of making genuine Yakgwa or does not meet certain standards). This was a successful differentiation strategy as it became known as an ugly medicine department. Ugly Yakgwa is cheaper than regular Yakgwa and continues to be popular as it is evaluated as delicious and unique.

*Neighbor Tongtonge: https://www.instagram.com/tongtonge_/
*Artisan Hangwa: https://www.instagram.com/ujbjts/
*Bao Dam: https://www.instagram.com/baodam.co.kr/
*Hangwami consciousness: https://www.instagram.com/joreuba2/
*Golden Piece: https://www.instagram.com/goldenpiece_korea/
*Saintgoutdepain: https://www.saintgoutdepain.com/
*Saintgoutdepain: https://www.instagram.com/saintgoutdepain.official/
*Aeum: https://www.instagram.com/aeum.seoul/
*Cookie Shop: https://www.instagram.com/cookie._.shap/

Due to the ongoing retro craze and the rediscovery of tradition, items that reinterpret our old things are gaining great popularity as fresh items for the younger generation and as nostalgic items for the older generation, and are further evolving into new, unexpected forms and combinations. .

*Source: Korea Institute of Design Promotion https://www.designdb.com/

Premium medicine and brand like gold, Golden Peace

How is it different from the drug chosen by GD?

*Source: Heypop https://heypop.kr/n/66125/

GOLDEN PIECE, made with sincerity, is a premium medicine brand created by reinterpreting traditional Korean snacks. ‘Golden Piece’ is a Korean metaphor for something very precious. Yakgwa has been considered as precious as medicine since the Goryeo Dynasty, and was a high-class food served at feasts and ancestral rites and a gift to high-ranking people. Golden Peace hopes that these Yakgwa will be a sweet gift that can be shared with loved ones even today, and is creating a new type of Yakgwa that can be shared by all generations.

K-dessert is so hot that the drug craze has even given rise to the terms ‘drug getting’ and ‘drug run’.

Where is the hot spot?

*Source: GQ Korea https://www.gqkorea.co.kr/