[Winter Trend] Korean winter fashion, UGG season
Ugg boots season is back! UGG season has begun in earnest.
U, which was a popular item in the 2000s, emerged as a winter fashion cheat.
This item provides both warmth and style.
*Photo_Shinsegae International
U, which was a popular item in the 2000s, emerged as a winter fashion cheat.
This item provides both warmth and style.
*Source_MZ Female perspective, beauty pick, fashion pick✨ Girls’ Pick blog
*Photo_Ugg Australia website
The heyday of New Ugg, ushered in by ultra mini boots
*Source_Chosun Ilbo Reporter Kim Eui-hyang THE BOUTIQUE
The fashion cycle has brought back these warm, clunky, plump and ugly boots. These are sheepskin boots ‘UGG’. Following the flow of the Y2K trend that was popular in the late 1990s and early 2000s, it gradually spread among fashion influencers starting a few winters ago, and reached its peak in the winter of last year. The name ‘Ugg’ is derived from the Australian slang word ‘ugg’, which means ‘ugly’. At first glance, it seems like it was created by skiers in Northern Europe or Canada, but surprisingly, it is the invention of Australian surfer Shane Steadman. She made sheepskin boots to keep her feet warm after surfing in the cold Australian waters. In 1971, Steadman registered the trademark ‘UGH-BOOTS’ in Australia, and in 1982, he registered the trademark ‘UGH’.
Afterwards, another Australian surfer, Brian Smith, introduced these sheepskin boots to California surfers and they became very popular. As sheepskin boots became a huge hit, Brian Smith founded ‘UGG Boots Australia’ in the United States in 1978. From this point on, the Australian ‘Ugg’ and the American ‘Ugg’ are divided, and complex stories such as trademark disputes unfold. Although it was created in Australia, it is the American brand that enjoys global sales profits, so Australians, the originator of Ugg, will inevitably feel resentment.
Leaving the brand story behind and returning to the topic of trendy design, ‘Ugg’, which is popular these days, is a bit different. The trendy design is different from the ‘Ugg’ boots that dominated the streets at the time when the female lead Lim Soo-jung wore them in the legendary hit drama ‘I’m Sorry, I Love You’ that aired in 2004. In the Y2K era, knee-length ‘long boots’ and mid-calf length ‘short boots’ were popular. However, the ‘Uggs’ that have become popular these days, especially among the MZ generation, are the ‘Classic Ultra Mini Boots’ and ‘Classic Ultra Mini Platform’.
The ‘Classic Mini Boots’, one of ‘Ugg’s representative designs, are about 14cm high and cover the ankles. In particular, the design that has been explosively popular since last year is the ‘Classic Ultra Mini Boot’, which is about 9.5cm high, and the ‘Classic Ultra Mini Platform’, which features a thick heel of the same height. The images worn by super influencers such as Bella Hadid, sisters Gigi Hadid, and Hailey Bieber covered fashion media around the world. The trend of ‘classic ultra mini boots’ and ‘classic ultra mini platforms’ continues until this season.
New styles of thermal and rain boots that add waterproof function to Ugg classic mini boots, and styling with socks or warmers are gaining popularity, and ‘Ugg’ has introduced ‘Sweater Binding Boots’ with a design with a warmer attached.
‘UGG’ is also loved among male fashionistas. Korean actor Young Magino, who rose to stardom through the Netflix original series ‘Beef: Angry People’, is wearing ‘Ugg’s ‘Tatsuman’.
In the 2024 Spring/Summer collection held this fall, ‘Ugg’ appeared in several designers’ fashion shows. This means that ‘Ugg’ is a seasonless item that can be enjoyed all year round, not just the fall and winter seasons. Considering the humid summer weather in Korea, which is different from California or Australia, it will be difficult until summer, but you will be able to enjoy the Uggs you bought this fall and winter until spring season. Also, since men also enjoy ‘Uggs’ in various ways, it is good to join the ‘Uggs’ trend.
*Source: YouTuber @Sydneydutyfree
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