[Generation Z] Korean ‘new girl’, American ‘that girl’ Generation Z trend

*Photo_American Generation Z Getty Image Bank Korea

Even if I have money, I don’t buy a house… Generation Z trend spreading in the United States

*Source_Miju JoongAng Ilbo

Differences in perception and culture between generations can even affect the economy. In the United States, cases of Generation Z not purchasing homes despite high incomes are spreading, and related industries are paying attention.

  On the 28th (local time), Fox Business reported that Generation Z in the United States tends to rent apartments equipped with luxury amenities instead of taking out a mortgage for home ownership. Some people added that they said they had no plans to buy a house at all.

Recently, a case was introduced in which two-thirds of the 32 luxury apartments built by renovating the Scranton Lace Factory, an old factory in Pennsylvania, had completed pre-lease. Monthly rent ranges from a minimum of $950 to a maximum of $3,600, but it is popular with young people. The media explained that the characteristic of Generation Z is the pursuit of a nice living space that does not require cumbersome maintenance rather than the thought of 'I want to own a house right away.' As a result of this situation, the homeownership rate in the United States remains low.

Fox Business commented, "This is not a financial issue, but a cultural issue. I'm not saying it's easy for the younger generation, but if you don't want to do something and avoid it, you won't get anything later."

*Image_University Tomorrow 20s Research Institute

[Life News] How are the lifestyles of Generation Z in Korea, the United States, and China different?

*Source_Outsourcing Times (http://www.outsourcing.co.kr)

<Cover of the report ‘Exploring the New Lifestyle of the Global Generation Z’ released by the University Tomorrow 20s Research Institute>

 

• ‘Gatsaeng’ in Korea, ‘That Girl’ in the US
• Generation Z in Korea seeks ‘financial freedom’, while Generation Z in the US pursues ‘emotional stability’
• Analyzing the newborn behavior of the global Generation Z into 7 major routines
• The reasons for practicing routines and the type of new life pursued differ from country to country.

 

Source_[University Tomorrow 20s Research Institute] Characteristics of Generation Z in Korea, the United States, and China

Source_[University Tomorrow 20s Research Institute] Exploring the newborn lifestyle of the global Generation Z

 

 

‘This’ is the hottest thing among Generation Z in America these days.

*Source_Brunch Story by.JLee

*Source_Capture from Starbucks website

Stanley Tumbler Recently, the 'Stanley Tumbler' has emerged as the hottest gift among Generation Z in the United States.

*Source_Capture from eBay website

‘Starbucks+Stanley’ I have to buy this… Pink tumbler traded for more than 10 times more

*Source_Hankyoreh Newspaper

The limited-edition tumbler launched by Starbucks in the U.S. for Valentine's Day is gaining popularity, with the tumbler being resold for around 700,000 won, more than ten times the regular price.

American consumers went on an ‘open run’ to get their hands on tumblers. At Target stores where tumblers were sold, consumers were seen camping out and lining up the night before sales began. Social networking services (SNS) such as TikTok and Instagram contain authentication photos showing people camping out to buy tumblers and people running as soon as the Target store door opens but failing to purchase by one step and being discouraged. Videos abounded.

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