[Book] Trend Korea 2024 Kim Nando Consumption Keywords

I'm looking for a new topic. I bought a book to find interesting keywords.

What is the trend for 2024?! What field should I be interested in and study?

『Trend Korea』, Korea's representative trend forecast book, has returned with consumption keywords that will lead 2024. First, we looked back at this year's trends and selected Korea's top 10 trending products. We forecast 2024 through 10 consumption keywords, including ‘separate society’ and ‘homoprompt’. - Economic Management MD Kim Sang-geun

Wishing you a 2024 soaring on the blue dragon!

Everything is slowly being prepared and then suddenly appears. Chat GPT was like that. There have been countless stories about artificial intelligence technology, but none has shocked us as much as ChatGPT. What was different? It may be that ‘natural language’ communication is possible. This is why it is said that “the most popular new programming language is English.” The ‘English’ referred to here can be either Korean or Japanese. In other words, we have entered the era of artificial intelligence, which is made up of ordinary speech and writing.

At a time when all scholars and all books are talking about ‘AI’, ‘artificial intelligence’, and ‘Chat GPT’, 『Trend Korea 2024』 focused on the role or capabilities of humans. The important point is this. In other words, AI cannot evaluate its own results. Ultimately, it is up to humans to score it and decide whether to adopt the result or not. No matter how fantastic Midjourney paints, the final touch is left to humans. It is ‘Hwaryongjeomjeong’. It's all about maximizing human capabilities. For this, what do we need to know and what should we prepare? What is the margin for finding balance in a 2x society? This year’s “Trend Korea” is recommended to be read especially slowly.

Don’t waste a single second: Bunchosociety
Rise of ‘Homo Promptus’: Homo Promptus
Aspiring to be a hexagonal Human:

Getting the price right: Variety pricing strategy
On dopamine farming: Dopamine farming
Not like old daddies, Millennial hubbies: Dads without husbands these days
Expanding your horizons: spin-off project
You Choose, I’ll follow: Ditto Consumer
Elastic City: Liquidpolitan
Supporting one another: care economy

• Author introduction_Rando Kim

Professor, trend researcher, consultant, author. He teaches students at the Department of Consumer Science, College of Life Science, Seoul National University, and studies consumption trends by leading the Consumption Trend Analysis Center of the Life Science Research Institute. He received the Seoul National University Education Award, the Maeil Business Newspaper Jeong Jin-gi Media Culture Award, the Korea Consumer Society's Best Paper Award, the Korea Policy Society Academic Award, the Gallup Korea Best Paper Guide Award, the Korea Marketing Association Achievement Award, and the Korea-China Economic Cooperation Award at the Korea-China Management Awards. Coway, Amore Pacific, Everland, Hyundai Motor Company, Samsung Electronics, SK Telecom, LG Electronics, CJ Group, Shinhan Card, Korea Restaurant Industry Research Institute, Shinsegae Group, SK Management and Economic Research Institute, Lotte Mart, Cheil Worldwide, Halla Meister, AK Plaza, etc. By advising several major companies, we are also focusing on promoting synergy between theoretical knowledge and practical experience.

He hosted a radio program called “Kim Nan-do’s Trend Plus” on KBS Happy FM, and runs a course called “Consumers and Markets” on K-MOOC, a Korean-style large-scale online open course. Recently, he opened a YouTube channel “Trend Korea TV” and uploads trend-related content.

He has been writing the [Trend Korea] series every year for 12 years and has announced new trend words such as untact, newtro, cell market, peel environment, cost-effectiveness, convenient beauty, and 1conomy. In addition, economic management books related to consumption and trends such as 『2020 Consumer Trend Insights』 (English version of 『Trend Korea 2020』), 『Trend Road: New York Impossible』, 『Trend China』 (co-authored), 『Luxury Korea』, and 『Youth Because It Hurts』 He published essays such as 『Ida』, 『You Have to Be Shaken a Thousand Times to Become an Adult』, 『Kim Nan-do's My: Work』, and 『Because Crouching Time is also My Life』.

*Source_https://www.yes24.com/Product/Goods/122426425