[K-Food] A company with a high status in the world, a company attracting attention
*Source_Edaily TV (YouTube channel)
Q. ‘K Food’ is expanding globally... Exports are ‘flying fast’
Q. What is the background to the launch of the ‘K Food+ Export Expansion Promotion Headquarters’?
Q. The 1st ‘K-Food Plus Export Tower Awards Ceremony’ held
Q. Daedong hits ‘jackpot’ in orders... Will it expand its overseas reach?
Q. Samyang Foods, hot chicken craze... Overseas exports took off?
Q. Nongshim transforms itself into a ‘food tech’ company... Will it expand its smart farm?
Q. Nongshim, Fomit, Udeumji Farm, and Plenti Farm ‘Smart Farm Award’
Q. ‘Tomango’ Udeumji Farm, spurring entry into Saudi Arabia’s smart farms
Q. Regular product, won the ‘K-Food Plus Export Tower’ Excellence Award
Q. “250 tons sold out in 10 days in the U.S.”... Frozen kimbap ‘straight’
#K-Food #Export #K-Food_Plus_Export_Top_Awards_Award Ceremony #Daedong #SamyangFood #Buldak #Nongshim #Food_Tech #SmartFarm #Formeat #TopTopFarm #PlentyFarm #Tomango #SaudiArabia #Smart Farm #Regular Food #USA #Frozen Gimbap #Going Straight #Stocks
*Photo_Google Buldakbokkeummyeon search image
*Source_Hotel & Restaurant K Food (Source: www.hotelrestaurant.co.kr)
As Korea's status grows globally and its cultural influence expands, awareness of K-food is also on the rise. From the perspective of being a healthy and delicious food with its unique characteristics, vegetables, including namul, are loved by those who enjoy healthy food. Before The Bungae, K-food was traditional food such as bulgogi, kimchi, and japchae, but now, with the expansion of YouTube and K-pop, the culture of enjoying Korean ramen, chicken, rice cake pops, Korean-style pizza, and local food without feeling uncomfortable has spread. done. In May 2022, CNN, an American public broadcaster, selected Korean makgeolli as the next generation Korean wave, saying it is a cooler export product than K-pop. In 2022, famous American rapper Cardi B uploaded a Korean menu to her personal SNS for people around the world to see, and it has begun to have such pervasive power that it can be seen in her daily life. American K-food is now becoming a widely known culture around the world. It is difficult to say that it was a complete success.
- Content created with K-culture
- Traditional and modern colors are now fused together
- K-food, which started in Asia as a cornerstone, also takes advantage of the characteristics of each country
- A market large enough to become a new national strategy
- We need to expand into diverse menus and actively promote the government.
- K-food only needs to expand
*Source: Maeil Newspaper
SPC Samlip begins its expansion into the U.S. bakery market in earnest.
SPC Samlip announced on the 9th that it had signed a partnership with 'H Mart', an American Asian distribution channel. Previously, on the 3rd, the 'SPC Samlip-H Mart Business Agreement' was signed at Queen's Park in Cheongdam-dong, Seoul, and various discussions were held with H Mart officials to expand the U.S. bakery market.
This business agreement was promoted to meet the needs of both companies to promote Korean bakeries to the American market while interest in Korean food is growing globally due to the K-food craze.
H-Mart is an Asian distribution channel with sales of approximately 4.3 trillion won as of last year and operates a total of 120 large marts and supermarkets in the United States, Canada, and the United Kingdom.
SPC Samlip plans to jointly plan bakery products with H-Mart to promote distribution and sales through the U.S. H-Mart channel and expand sales to include food products in the future. In addition, we plan to participate as a strategic product supply partner in H-Mart's new overseas distribution channel.
An SPC Samlip official said, "We will expand the U.S. bakery market in earnest and pursue global business through partnerships with large global distribution channels. We will actively target overseas markets by introducing products that will lead trends based on Korea's best bakery technology." “I will do it,” he said.
- [Korea’s sustainable food company] SPC Group speeds up entry into overseas markets
*ource_Women’s Consumer News
- Global K-food popularity continues unabated
*Source: Chosun Ilbo
Double-digit growth every year in the US market led by Shin Ramyun
Choco Pie, 90% market share in India... Annual sales of KRW 40 billion
The popularity of K-food, which has grown with the rise of K-content such as K-pop and K-drama in the global market, is ongoing.
Recently, kimbap has become a K-food that the world is paying attention to due to the success of ‘Weird Lawyer Woo Young-woo’ and ‘The Glory’. In addition, confectionery favored by global idols quickly becomes a popular item sought after by overseas fans.
Ramen is a representative K-food. According to the Korea Agro-Fisheries and Food Trade Corporation (aT) and the Korea Customs Service, the amount of ramen exports as of June this year was tentatively calculated to be about 583 billion won ($446.2 million).
◇Nongshim shows double-digit growth every year in the U.S., led by ‘Shin Ramyun’
Nongshim stands out in the U.S. market, which is called ‘small Earth’ where food brands from all over the world compete. Nongshim, which has maintained double-digit growth every year in the U.S., achieved a record-breaking performance in the first quarter of this year, with sales jumping 40.1% compared to the previous year. Last year, sales of ‘Shin Ramyun (bag)’ increased 32% from the previous year to approximately KRW 109.5 billion (USD 85 million), and ‘Shin Ramyun Black (bag)’ also recorded approximately KRW 32.2 billion (USD 25 million), a 20% increase from the previous year. ‘The New York Times’ selected ‘Shin Ramyun Black’ as the world’s best ramen.
According to market research firm Euromonitor, Nongshim's U.S. market share is 25.2% as of 2021, ranking second after Japan's Toyosu Isan (47.7%). Nongshim's goal is to become number one in the U.S. ramen market by 2030. Starting this year, we are also focusing our efforts on entering Mexico, which has a population of 130 million. Since the Mexican market is still centered on low-priced Japanese ramen, there is great potential for expansion of premium products. Another advantage is that people consume a lot of chili peppers and prefer spicy flavors. Accordingly, Nongshim established a new sales organization dedicated to Mexico last year. In the future, we plan to target the market by introducing new products incorporating chipotle, lime, and chili sauce.
*Source_If you order breakfast on a high-speed rail in India, breakfast includes ‘Lotte Choco Pie.’ / Provided by Lotte Well Food
◇Lotte Well Food, ‘Lotte Choco Pie’ and ‘Pepero’ are very popular in India, the Philippines, etc.
If you order breakfast on a local high-speed rail in India, you will receive a breakfast that includes ‘Lotte Choco Pie.’
Lotte Well Foods plans to establish a new Havemore production facility at MIDC Talegaon, located in Pune, Maharashtra, India. Lotte Well Food has been accelerating its efforts to target overseas markets since the establishment of the integrated corporation of Lotte Confectionery and Lotte Food last year. Lotte Well Foods operates local subsidiaries in eight countries, including India, Kazakhstan, and Pakistan. In particular, India is a key country with two overseas subsidiaries, Lotte India and Havemore. In 2004, the company changed its name to Lotte India after acquiring a local company called Parrys. This is the first domestic food company to enter India. Afterwards, large-scale factories were established in Chennai and Delhi. Lotte India's sales last year were about 92.9 billion won, up about 39% from the previous year.
‘Lotte Choco Pie’ has a market share of about 90% in the Choco Pie market in India, generating annual sales of about 40 billion won. High-speed railways in India provide breakfast that includes ‘Lotte Choco Pie.’ This popularity has resulted in localization efforts, such as replacing marshmallows with plant-based ingredients instead of animal-based gelatin.
Lotte Well Food, which acquired the local company Havemore in 2017, is also targeting the Indian ice cream market by introducing ‘World Corn’ and ‘Seolreim’ in addition to Havemore products. Havemore recorded sales of approximately 154.4 billion won last year, growing 40% compared to the previous year. Lotte Well Food plans to invest 70 billion won in Havemore over five years.
Meanwhile, Lotte Well Food recently joined hands with ‘S&R’, the largest warehouse-type membership chain in the Philippines. Through this, we plan to supply excellent products such as ‘Pepero’ to the Philippines and Southeast Asia. The export performance of ‘Pepero’ to the Philippines last year was about 7.3 billion won, showing rapid growth, up about 59% from the previous year.
댓글
댓글 쓰기